Specials

When you think of the perfect mountain bike, what comes to mind? For us, it's the all new Spark 970. Why, you ask? Well, beyond the fact that it is fast, lightweight and ultra capable on all sorts of terrain, it's just damned good lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. KEY FEATURES - Spark Alloy SL Frame - RockShox Judy 130mm Fork - X-Fusion Nude 5, 120mm, TwinLoc - SRAM NX-SX Eagle 12 Speed - Shimano Disc Brakes - Syncros X-30SE TR Rims - Schwalbe Wicked Will Tires - Syncros Dropper Post and Parts

When you think of the perfect mountain bike, what comes to mind? For us, it's the all new Spark 960. Why, you ask? Well, beyond the fact that it is fast, lightweight and ultra capable on all sorts of terrain, it's just damned good lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. KEY FEATURES - Spark Alloy SL Frame - RockShox Judy 130mm Fork - X-Fusion Nude 5, 120mm, TwinLoc - Shimano XT-Deore 12 Speed - Shimano Disc Brakes - Syncros X-30SE TR Rims - Schwalbe Wicked Will Tires - Syncros Dropper Post and Parts

When you think of the perfect mountain bike, what comes to mind? For us, it's the all new Spark 950. Why, you ask? Well, beyond the fact that it is fast, lightweight and ultra capable on all sorts of terrain, it's just damned good lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. KEY FEATURES - Spark Alloy SL Frame - RockShox Pike Select RL3 130mm Fork - RS Deluxe Select RL3, 120mm, TwinLoc - SRAM GX Eagle 12 Speed - Shimano Disc Brakes - Syncros X-30SE TR Rims - Schwalbe Wicked Will Tires - Syncros Dropper Post and Parts

The Genius is a mountain bike that was put on this earth to get you up mountains with ease and to get you back down them in a flash. The Genius 910 features our TwinLoc Suspension System to always optimize your ride. With a Shimano XT 12-speed drivetrain and Syncros components, the Genius 910 is action ready. Any Trail. Any Time. Key Features: - Genius Carbon HMF-Alloy Frame - FOX 36 Float Performance Elite 150mm Fork - FOX Nude TR EVOL, TwinLoc, 150mm - Shimano XT, 12-Speed - Shimano XT 4-piston Disc Brakes - Syncros Revelstoke 2.0 TR Wheels - Maxxis Foldable Tires - FOX Dropper Post - Syncros Parts

Rival eTap AXS Rear Derailleur Pulley Kit - Steel bearings - Includes 12T upper and 12T lower pulleys - 18.5mm and 12.9mm steel pulley screws

- A mountain bike specific rotor designed to improve brake performance while reducing noise and increasing heat dissipation - New brake track pattern for increased pad traction and recessed spokes with thermal dissipating paint - HS2 is more powerful, and quieter rotor with best-in-class heat management - Hub Compatibility: Center Lock - Disc Material: Steel

Our Ax Suede palm on this women’s cycling glove feels like real leather, but offers the ease of care and four-way stretch only possible with a synthetic. The result is a glove with exceptional fit and even better durability. The size-specific 3D-shaped gel pads provide targeted comfort and eliminate bulk, making it easier to hold a bar or grip. FEATURES - Ax Suede Uno synthetic leather with 4-way stretch offers improved fit, breathability, and bar feel - New 3D shaped gel pads reduce unnecessary bulk and improve grip comfort - Hook and loop closure for perfect fit - Reflective elements for low light visibility FABRIC - Palm: 92% polyester, 5% elastane, 3% polyurethane Back: 68% polyester, 29% polyamide, 3% elastane Made in Vietnam

With its striking lines and close-to-the-body fit, this premium-level jersey makes a nice upgrade to any wardrobe. We use lightweight Transfer fabric for excellent breathability on hot days and include a rear gripper to keep the jersey in place as you reach for snacks on long rides. FEATURES - Lightweight and silky Italian knit ELITE Transfer fabric with In-R-Cool powered by coldblack® to keep you comfortably cool - Three rear bellowed pockets with bonded edge openings for easy gear in-and-out - Silicone print rear gripper to hold jersey in-place in aggressive riding position - BioViz® reflective elements for low-light visibility - Form fit FABRIC - 90% polyester, 10% elastane Made in China

The Pearl Izumi Men's Interval Shorts use more muscle hugging Lycra than anything else in Pearl's line, for a performance feel the moment you slip them on. A sophisticated, seven-panel design utilizes the stretch and support of the fabric to simplify the number of seams, allowing the short to smoothly follow your every movement. Laser-cut hems create a seamless transition to your thigh and perfectly balanced compression. In-R-Cool technology provides additional cooling performance as you turn up the heat and lay down the power. Equipped with a highly breathable premium ELITE Escape 1:1 Chamois for long ride comfort. Features: - ELITE Transfer In-R-Cool fabric powered by coldblack provides superior cooling and reflective sun protection - Lightweight fabric uses 34% Lycra for muscle-hugging stretch and compression - ELITE Escape 1:1 Chamois with floating top sheet design reduces friction for all day comfort - Laser cut leg openings with silicone leg grippers for a seamless transition to skin - BioViz reflective elements for low-light visibility

Key Benefits: -Versatile printed tube -Fast wicking to draw away sweat -Wear as neck tube, mask, bandana, skullcap etc. -Snug fitting for wearing under helmet

On Point Element Protection Design Philosophy The SingleTrack collection is where fashion and function meet in the Endura range, with neither compromised! The latest waterproof jacket boasts fresh colors and a subtle embossed print in a new, contemporary yet timeless panel design. The Exoshell20 fabric continues to offer class-leading performance while the rich feature list ensures the Singletrack jacket delivers for on and off-bike adventures, no matter what the weather >Feature Packed Wet Weather Protection The SingleTrack Jacket's clean looks may be deceptive, but don’t be fooled. This is a thoroughbred riding jacket designed to fulfill all of your on and off-bike needs. The grown-on hood provides weather protection when needed, a chest pocket is included for your valuables, and two front handwarmer pockets for all of your storage needs. Add to this two large zipped pit vents and the addition of a weather-repel main zip for 2021 you have more than one more reason to go ride in the rain. >Exoshell20™ With an extremely soft, noise-free outer face fabric and a superfine denier tricot inner layer sandwiching the thin PU membrane, Exoshell20™ exceeds expectations of comfort and performance. The 10,000mm waterproof rating ensures water doesn't get in and a best-in-class breathability of 20,000g/m2/24hr keeps you dry from the inside. Key Benefits: - Waterproof and breathable ExoShell20 ECO 3-layer fabric - Contains >80% recycled fabric with PFC-free non-toxic durable water-repellent finish - Water-repellent front zip with storm flap - Grown-on hood with front adjustment - Water-repellent zips on the center front and chest pocket - Pits vents for temperature regulation - Reflective trims on hood cuff and rear tail

No matter what kind of fuel you sip to help you power your pedals, Electra's Linear Cup Holder will bring it along for the ride. It features a solid handlebar mount that's a breeze to install and classy, laser-etched anodized aluminum construction that firmly holds your beverage so you can use both hands to steer.

The gnome protects your dome. Helmets don't have to be boring. Fortunately, boring isn't in our vocabulary. Choose between awesome colors and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. - Durable ABS hardshell for protection and EPS foam liner for security - Retention system provides secure and snug fit - Easy-to-use magnetic Fidlock buckle - Size small fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59cm - 61cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Fidlock buckle - Includes: Fabric visor

Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Solid Color Helmet, they keep you looking stylish while keeping your dome safe. This understated, savvy lid offers a variety of sweet color choices to meet your style needs. - Durable ABS hardshell and EPS foam liner max comfort and protection - Fit retention system with reflective bubble decal - Solid color to match any bike. Well, at least your favorite bike. - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm

Rack 'em up! - Add carrying capacity while looking stylish. - Perfect for hauling your favorite belongings. Product details - Compatible with MIK accessories - Alloy heavy-duty 12mm diameter bars - Carrying capacity up to 25kg or 55lbs. - Stainless steel hardware included - Rear rack designed to be compatible with Electra Vale models

This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this MIK basket from your rear rack for added functionality and fun. You have things. We have things to hold those things. - Compatible with MIK rear racks / MIK adapter plate installed - Proprietary Electra design - Honeycomb patterned stamp - Powder-coated steel - Carries up to 9kg (20lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: MIK - Includes hardware: Yes - Weight: 1.02kg

Ride in style Look good. Feel good. Ride good. The perfect sweatshirt to match your perfect ride. - Show your Electra love on and off the bike - Unisex, loose fit - 80% Cotton / 20% Polyester

This basket is as sweet as honey. It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun. You have things. We have things to hold those things. - Quick release bracket included - Proprietary Electra design - Honeycomb patterned stamp - Quick release unit mounts to handlebars - Powder coated steel - Carries up to 5kg (11lb) - Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h) - Attachment: Quick Release - Includes hardware: Yes - Material: Steel - Weight: 1g

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure! - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac

EBC 3000 20" takes kids on a ride into the future. Robots wave "hello" as they busily tinker with the circuit board throughout the Space Dust frame, fenders and chainguard. Futuristic elements are carried throughout the custom debossed saddle and friendly robot bell. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching EBC 3000 helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snac

Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.